Private cars, skipped queues, decks with your name on them

The same city, the same coast. Without the queue, and with a car waiting.

What a private guide and driver actually costs. Which skip-the-line ticket is the real one. Whether a shared luxury yacht beats a charter, and when the upgrade is just a bigger badge on the same minibus.

2,080private and VIP days to book
from $3cheapest upgrade
417VIP days under $50
A private motor yacht lit up on the water at night Dubai Marina: Luxury Yacht Tour with Breakfast or BBQ Option
Where it is worth it

Six countries where going private changes the day, not just the receipt.

Queues you cannot talk your way past, coastlines only a hull reaches, dunes that need a driver who knows them, and cities where the traffic decides your afternoon unless somebody else is at the wheel.

America, privately

The American upgrade is a rotor, a hull or a driver. Pick one.

Distances here beat sightseeing. The premium buys the twelve minutes over the Strip, the boat that gets past the seawall, or a vehicle that turns a two-hour drive into part of the day.

What fills up first

The private and VIP days more travellers book than any others.

Every VIP and luxury tour we have reviewed →

Dubai runs away with the top of this list, and the reason is price: the Emirates sell the luxury version at shared-boat money.

1
★★★★★★★★★★ 5.0 · 30,518 reviews

Amsterdam Luxury Canal Cruise + Unlimited Drinks & Bites option

Cruise Amsterdam’s canals for about an hour on a small electric boat with live English commentary. See Jordaan, Prinsengracht, Anne Frank House, Rijksmuseum, Bloemenmarkt, and the Bridge of 15 Bridges. Some departures offer unlimited drinks and small bites, so check the exact package and route before booking.

From · $18

Read our review →
Italy

In Italy the premium is not the guide. It is the door you go in by.

Everything private in Italy →
★★★★★★★★★★4.8· 6,635 travellers on the most-booked Italian upgrade

Rome, Florence and Venice all sell the same monuments twice: the standard ticket and the one that opens early, goes underground or stands on the arena floor. The second one is what people remember; it is also where the money goes.

Before opening

Breakfast in the Vatican, Sistine at eight

2–3h· one slot a day· from $16

You eat inside the museums while the street queue is still forming, then walk the galleries with a few dozen people instead of a few thousand. The single strongest case on this site for paying more.

Rome, upgraded

Arena floor, underground, Borghese

3h· small group· from $24

The gladiator’s gate and the tunnels under the Colosseum need a separate permit that standard tickets do not carry. The Borghese caps its rooms by law, so the ticket is timed whatever you pay.

Out of the city

Capri and the Amalfi coast by hull

8–10h· small group· from $31

The coast road takes four hours in August and the boat takes one. A small-group day out of Sorrento or Naples buys the water route, a swim stop and a lunch nobody is rushing you through.

Compare every Italian upgrade →

The Emirates

Dubai sells luxury by the hour, and it undercuts everywhere else.

A crewed yacht from the Marina, a red-dune camp with three buffets, a jet ski under the Burj Al Arab: the city runs the premium version of everything, at prices that would buy a standard ticket in Europe. Book the desert for late afternoon and the water for sunset.

Every Emirates upgrade →
What it costs

What the upgrade costs, band by band.

Sorted by what one person pays. The surprise is how much of the luxury tier lives down at the cheap end.

Under $50

Shared yachts out of Dubai, dinner cruises, pub crawls with club entry, city runs in a private car.

$50–150

The standard upgrade: desert camps, arena-floor tickets, catamaran days with an open bar.

$150 and up

Helicopter landings, private guides for the day, charters and the tours quoted for the whole group.

Read the price twice

Per group or per person: the number that decides a private booking.

A private tour with a driver is usually quoted for the whole vehicle, often with an "up to six" ceiling; a VIP entry ticket is always per head. Four people split one and multiply the other, which is why the $299 private day can undercut the $99 group one. A group quote does not divide down cleanly either: “up to six” is a ceiling, not a promise of six seats.

What you are paying for

Three things a VIP ticket buys that the standard one never will.

Plenty of "luxury" tours are the ordinary tour with a bottle of water. These three are not: each one buys access that is genuinely not on sale at the normal desk.

The hour before

Access, not just a shorter queue

The strongest of these are not fast-track lanes at all. They are separate openings: the Tower of London unlocked by the ceremonial keys before the public gate, the Vatican served breakfast inside, an Alhambra slot in the Nasrid Palaces that the general ticket cannot buy. Group sizes are capped by the site itself, so the ceiling is real and the calendar is short.

  1. 1Pub Crawl + Unlimited Drinks + VIP entry + Drinking Games & Photographer★★★★★★★★★★ 5.0 · 1,666 reviews
  2. 2New Orleans: Cemetery Bus Tour At Dark with Exclusive Access★★★★★★★★★★ 4.6 · 1,654 reviews
  3. 3David & Duomo: Accademia & Skip the Line Exclusive Dome Access★★★★★★★★★★ 5.0 · 690 reviews
See the full list →
The vehicle

A driver who waits, and a route that bends

The point of a car and driver is not the leather. It is that the day stops being a timetable: you leave when you want, the stop that bores you gets three minutes, and nobody is counted back onto a coach. Most of these are quoted for the whole vehicle, so the third and fourth passenger ride close to free.

  1. 1Private Chauffeur & Premium Transportation in Marrakech★★★★★★★★★★ 5.0 · 1,649 reviews
  2. 2HCMC: Cu Chi Tunnels & Mekong Delta VIP Tour by Limousine★★★★★★★★★★ 4.7 · 1,015 reviews
  3. 3Maui: Road to Hana Luxury Limo-Van Tour with Helicopter Flight★★★★★★★★★★ 5.0 · 762 reviews
See the full list →
The list

Entry that does not depend on the door

A guest-list night buys past the queue, the cover charge and the doorman’s opinion of your shoes, usually with a run of bars first and a table held at the last one. The good ones name the venues before you pay; the weak ones promise "a VIP club" and decide on the night.

  1. 1Santorini: Luxury Catamaran Day Trip with Meal and Open Bar★★★★★★★★★★ 4.8 · 3,678 reviews
  2. 2Half-Day Exclusive Catamaran Cruise in Santorini with Meal and Open Bar★★★★★★★★★★ 5.0 · 2,975 reviews
  3. 3Los Cabos Luxury Sunset Sail with Light Appetizers and Open Bar★★★★★★★★★★ 5.0 · 2,267 reviews
See the full list →
Book ahead

Four luxury bookings that will not wait for your flight to land.

Most upgrades can be arranged the night before from a hotel bar. These four cannot: the access itself is capped, ceremonial or seasonal, and the calendar is the whole product.

  1. 01VIP Early Access: Opening Ceremony Tower of London & Bridge EntryThe ceremony happens once, before the public gate opens, and the party admitted to it is tiny. There is no second slot later in the day.
  2. 02VIP Vatican Breakfast and Guided Tour with Sistine Chapel AccessBreakfast inside the museums runs on one early sitting, and the room seats a fraction of what the standard entrance takes in an hour.
  3. 03Granada: Full Alhambra Premium Guided Tour with TicketsThe Nasrid Palaces admit a fixed number per half-hour and Spain sells the slots weeks out. Miss the window printed on the ticket and it is void.
  4. 04From Marrakech: 3-Day Desert with luxury camp, camel & mealsThe desert camps that are actually comfortable have a few dozen beds between them, and the drive out is a full day each way.
Find your upgrade
Six cities

Six cities where the private version is worth paying for.

Just added

The newest VIP and luxury tour reviews.

Newer upgrades, further down →
luxury 3 Days 2 Nights Desert Tour from Fez to Marrakesh
★★★★★★★★★★4.5· 73 reviews· from $290

luxury 3 Days 2 Nights Desert Tour from Fez to Marrakesh

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2 Day Desert Tour from Fez with Camel ride Overnight luxury Camp
★★★★★★★★★★4.5· 24 reviews· from $348

2 Day Desert Tour from Fez with Camel ride Overnight luxury Camp

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luxury day trip to Chefchaouen From fes by small group
★★★★★★★★★★5.0· 59 reviews· from $32

luxury day trip to Chefchaouen From fes by small group

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Fes to Fes Private Desert tour 1-night 2-Day Tour luxury camps
★★★★★★★★★★5.0· 23 reviews· from $319

Fes to Fes Private Desert tour 1-night 2-Day Tour luxury camps

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luxury desert tour 3days 2 night fez merzouga ouarzazat marakech
★★★★★★★★★★4.5· 111 reviews· from $244

luxury desert tour 3days 2 night fez merzouga ouarzazat marakech

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2 Days Luxury Magic Morocco Desert Tour From Fes To Fes
★★★★★★★★★★5.0· 16 reviews· from $168

2 Days Luxury Magic Morocco Desert Tour From Fes To Fes

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3 Days Luxury Desert Tour From Fes To Marrakech via Merzouga
★★★★★★★★★★5.0· 87 reviews· from $221

3 Days Luxury Desert Tour From Fes To Marrakech via Merzouga

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Enjoy 3 Days luxury camp Sandboard from Fes back fes,ou Marakech
★★★★★★★★★★5.0· 15 reviews· from $348

Enjoy 3 Days luxury camp Sandboard from Fes back fes,ou Marakech

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3-Day Luxury/Budget Desert Tour to Marrakech via Merouga from Fez
★★★★★★★★★★4.5· 151 reviews· from $160

3-Day Luxury/Budget Desert Tour to Marrakech via Merouga from Fez

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3 Days Luxury Private Excursion in Merzouga Desert from Fez
★★★★★★★★★★5.0· 23 reviews· from $662

3 Days Luxury Private Excursion in Merzouga Desert from Fez

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2 Day Luxury Desert Tour from Fes to Fes or Marrakech
★★★★★★★★★★4.5· 23 reviews· from $127

2 Day Luxury Desert Tour from Fes to Fes or Marrakech

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Luxury Overnight Sahara Desert trip fez Back to Fez or Marrakech
★★★★★★★★★★4.5· 94 reviews· from $124

Luxury Overnight Sahara Desert trip fez Back to Fez or Marrakech

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GROUP TOUR – 1 night 2 Day LUXURY Desert TRIP from FES to FES
★★★★★★★★★★5.0· 52 reviews· from $203

GROUP TOUR – 1 night 2 Day LUXURY Desert TRIP from FES to FES

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2-Days Desert Tours from Fes with Overnight in Luxury Camp
★★★★★★★★★★5.0· 54 reviews· from $139

2-Days Desert Tours from Fes with Overnight in Luxury Camp

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Every kind of upgrade

Pick a door, a deck or a driver.